Tesla s Strategic Objectives Drive The World s...

Tesla’s mission is to accelerate the world’s transition to sustainable transport Tesla motor was founded in 2003 by a group of engineers in Silicon Valley. The company designs, manufactures and sells electric cars and electric powertrain components. The engineers wanted to prove that electric cars could be better than gasoline-powered cars. Tesla’s vision is to ensure that, â€Å"Every Tesla and electric vehicle using our technology is a step towards making increasingly affordable electric cars available to the consumer.† The first design of Tesla’s engineers was a powertrain for a sports car which was built around an AC induction motor, patented in 1888 Nikola Tesla. He was the inventor, who has inspired the name of the company. The result of their first design was Tesla Roadster which was launched in 2008. In 2012, Tesla launched the world’s premium electric sedan Model S. It was named Motor Trend’s 2013 Car of the Year and has achieved a 5-Star safety rating from the U.S. National Highway Traffic Safety Administration. Tesla’s strategic objectives drive the company’s vision and mission. Tesla is not just an automaker, but also a technology and design company with a focus on energy innovation When Tesla designed an electric car, they discovered that elimination of gasoline engine and the associated mechanical components reduces the total number of moving parts in the car, and also the wear and tear on the car, which in turn reduces the need for maintenance. This enablesShow MoreRelatedEvaluation Of A Strategic Business Plan6241 Words   |  25 Pagesin Scott (n.d.), a strategic business plan is a written document that pairs the objectives of a company with the needs of the marketplace. The plan allows businesses to focus on a particular niche in the marketplace, which makes sales, advertising and customer management more effective.† The plan helps businesses evaluate its strengths and weaknesses and provide better service to its clients. In this learning team assig2nment, students in the MBA 507 Competition and Strategic course at ConcordiaRead MoreBusiness Pl Tesla Motors Marketing Plan6405 Words   |  26 Pages MKT 615 – MARKETING PLAN Tesla Motors Marketing Plan GROUP 4 Mathalikunnel, Sebastian Sunny Medipally, Krishna Chaitanya Medishetti, Naresh Kumar Ogunrayi, Olufunke Pan, Yiran Patel, Kiran Patel, Malaykumar Shashikant â€Æ' EXECUTIVE SUMMARY Background Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars. With instant torque, incredible power and zero emissions, Tesla motors is creating new generationRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers